Alex Pines is founding member and Head of Design at Vanilla, a pioneering FinTech company backed by Venrock and Insight Partners, dedicated to simplifying the complex through design for financial institutions like Vanguard. He leads the design team at Vanilla in empowering innovations through thoughtful and intuitive interactive design. Previously he co-founded the product design and brand studio, Rubric with Sam Trapkin, and experience working as a graphic and interactive designer at prestigous institutions, agencies, and start-ups like the Southern California Institute of Architecture (SCI-Arc), AppDirect, and Housing Works.
With over 15 years of experience, Alex offers a unique blend of graphic and interactive design expertise combined with a deep understanding of enterprise SaaS. This specialized mix enables him to bridge the gap between creative, business, and technological realms, from FinTech to AI, laying a distinctive foundation for innovation. His role has been crucial in leveraging innovative design to bring ideas and products to life, ensuring their successful launch and impact in the market.
Alex is a former assistant professor of graphic design at Otis College of Art and Design, where he was the digital fluency coordinator, helping to modernize the program's design curriculum around UX/UI. His work has been included in various design magazines, publications, and exhibitions including SLANTED, IDEA Magazine, LACMA, Communication Arts, and others. Alex studied at George Washington University's Corcoran School of Art & Design, received a BFA in Graphic Design from the Maryland Institute College of Art and MFA in Graphic Design from the California Institute of the Arts (CalArts).